La digital transformation in companies is the use of technologies by a business to solve problems. From the most basic to the most complex, process optimization and even employee evaluation.
New technologies for today's businesses bring security and agility to your restaurant processes. They also provide greater customer knowledge. This allows you to create a strategic plan to improve your experience.
Learn in this article why digital transformation is key to the growth of your restaurant.
Why is digital transformation necessary in your restaurant chain?
It is a reality that technological transformation is absolutely necessary and has a great impact on growth of your restaurant chain.
Digital transformation is progressing at a rapid pace in different market segments. In restaurants, technology has also taken on the role of facilitating many processes.
From customer interaction, to inventory management and even restaurant cash flow control, everything can be done with the help of innovative tools.
These business growth strategies provided by digital transformation have the potential to help you as an owner manage your business.
Digital transformation should focus on simplifying your work and that of your employees. In addition to providing a positive customer experience.
But remember that the basics also count for this result. In your restaurant, you cannot fail to offer a human and quality service to your customer together with the digital tools provided by technology.
Direct impact of digital transformation on the gastronomic sector
The digital transformation in companies and, specifically, in the gastronomic sector is an increasingly palpable fact.
There is no doubt that the development of any company, in the midst of the fourth industrial revolution (industries 4.0), requires a process of digital transformation.
A change that, in the case of companies belonging to the gastronomic sector, has meant a clear before and after.
Some of the aspects where the digital transformation of companies in the gastronomy sector has had the greatest impact are:
Save time on unnecessary work and repetitive tasks
With a simple, intuitive and practical system that provides the digital transformation, as it is, for example, a point of sale, you can register orders through a touchscreen. There you can organize all the information by type of service.
It is even possible to associate your images with the services, so that when registering orders there is no room for doubts or errors and sending these orders directly to the kitchen. This reduces waiting times, unnecessary work and repetitive tasks.
Elimination of errors in administrative tasks
It is easier to carry out administrative tasks if everything inside the restaurant is digitized.
For example, room management is made easier, since it is possible to define the location or number of tables, make reservations, manage orders directly and apply different forms of payment.
Price management is also made easier. The fact is that it is possible to change prices depending on the day of the week, time, place of consumption, menus or other peculiarities. Regarding billing, the systems are designed to maximize the collection and payment process and facilitate small operations, such as partial or multiple payments.
Increased sales
One of the aspects that has a high impact with the digital transformation of your restaurant is the increase in sales. It is undeniable that by investing in digital management, the financial return you will obtain will be greater.
This is because you have reduced costs and service improvements, allowing you to receive a larger number of customers.
In addition, in your restaurant everything will be done faster, without errors and without waste, which increases profits.
Immediate responses to customers
Time is one of the variables that most influence a restaurant's reputation and, currently, the daily lives of customers. A highly valued variable, which is the reason for the existence of many new technologies that are applied in restaurants.
The use of apps that allow customers to place orders on the way to the restaurant gives them a faster response and thus saves time, since they allow the restaurant to prepare and have greater control over orders to provide a more immediate response to customers.
Comprehensive control in all logistics processes
When you adhere to digital management, your processes cost less, the level of errors is lower, control becomes easier and waste decreases.
The sum of all this leads to the optimization of processes, which helps the restaurant to offer a better service every time and with greater profitability, since you have better control of all its logistics processes.
How can you improve your restaurant's homes with Picker?
People want maximum convenience in their dining experiences, and often that means ordering food without leaving home. To satisfy this desire, your restaurant must have excellent logistics in delivery operations.
With Picker you can connect with the best applications and fleets of delivery partners. This helps you expand your coverage, reduce waiting times for your customers and lower your logistics costs.
With the approach and prioritization of online deliveries and the support of Picker, it will be much easier for your restaurant to delight customers in their homes.
Conclusions
The digital transformation of companies, especially restaurants, is becoming an excellent tool for personalizing and placing customers in the spotlight, both inside and outside the restaurant.
Your restaurant gains a lot with digitalization. After all, you have greater control over your numbers and processes, as well as higher revenues.
You can't forget that automation does not mean absence of work, but rather the optimization of several tasks. This will allow you and your team to dedicate themselves to all areas without being overwhelmed with work to provide a better service and experience to customers.
