How to improve your customer experience with digital transformation?
All companies today are following the path of digital transformation, selecting the tools to adopt in accordance with marketing and sales objectives. But to be truly effective, the digital transformation must follow a precise rule: it must be rigorously designed based on the customer experience and their enrichment.
What tools improve the customer experience? Learn in this article about the technological tools that will allow you to provide the best experience to your customers.
Why is it important to improve your customer experience?
Customer experience is the perception that customers have of your brand and your company. This impression comes from the set of experiences they have when they come into contact with your business and your products or services.
Nowadays it's all about the customer experience. To be competitive, it is necessary to go beyond expectations and offer a great experience, a relationship that makes them feel valuable and builds exclusivity with them.
The experience leads the customer to make impressions about your company and their impressions will determine what happens next, that is, if they decide to continue with the purchase or if they turn to your competitor.
It's important to improve the customer experience by integrating innovation. This way you can have a clear opportunity for growth compared to your competitors.
In addition, you get benefits additional ones such as improved operational efficiency, faster time to market and a greater ability to meet the needs of your customers.
Improve your customer experience with digital transformation.
7 Technology Tools That Will Help You Improve Your Customer Experience
Technological advances have facilitated many aspects of our daily lives, from the way we communicate and relate to the way we order food and move around the city.
Get to know 7 technological tools that will help you improve the experience of your customers in your restaurant:
1. Web site
The site is more than an official showcase of your company or restaurant on the web. It's the virtual entry point to receive your potential customers. In addition to being beautiful, it must be functional and respond to the new needs of your target.
A well-structured website will help you to have new customers and build the loyalty of existing ones. While you accompany them in all Phases of the buying process.
2. Mobile app
Applications, or apps, are software that must be installed on the smartphone or tablet through the operating system's content market, such as AppStore or PlayStore.
Precisely because it remains native in the device's memory, the application can achieve better performance and works faster than a website.
In addition, it allows access to user and device information, as well as functions such as GPS, offline access and notifications to improve the user experience.
Keep in mind that creating an app isn't the automatic response to increased customer engagement. To attract consumers, you need to offer them value. In this regard, exclusive promotions for mobile orders are an excellent option.
3. Online booking system
Booking is a hassle-free process, especially for customers. An online booking system streamlines the overall process and simplifies it for staff. In addition, it helps to track and manage tables for reservations. A good booking system allows it to be integrated with different channels that make work much more effective for everyone.
4. Chatbot
It is an artificial intelligence software that, when programmed, simulates a conversation in spontaneous language. It's all done through messaging apps, websites, mobile apps, or phone.
The reduction in response times that occurs thanks to the use of virtual chatbots is one of the reasons for their increasing use by companies, including restaurants. This together with the simplification they introduce at certain times in the relationship between the customer and the brand.
5. Order Management Platform
Order management platforms are tools that technology provides, not only for improving the customer experience, but also for restaurant management.
The customer can easily choose their order, wherever they are, and in a few minutes send their order by cell phone, requiring only an internet connection. With all the delivery and payment details, the purchase is quickly computed and the tool informs you of the estimated delivery time.
In addition to expediting orders, which already arrive with all the necessary information for the restaurant, you reduce your logistics costs.
6. Management software
Having a tool to centralize information is essential for the organization of your business. Look for software with the ability to gather information on inventory, finance, performance and productivity analysis.
If you don't have the possibility of a high initial investment, choose, for example, Google's free tools, such as spreadsheets. The important thing is to choose something that works for your business.
7. Online payment platform
Online payment for delivery has been gaining customer preference due to its speed and convenience. After all, there is nothing more convenient for the consumer than paying for the order on the spot through the web or the app, being able to choose between several payment methods and not having to worry about swiping the card or checking the change when the delivery person arrives.
The more payment options you offer the customer, the more likely they are to be satisfied with the overall experience, increasing the chances of them returning.
How to improve your customer experience with Picker?
Delivery is crucial and one of the reasons why the customer decides to continue buying or not from your business.
With Picker you can give your customers a real tracking experience. This improves the customer's shopping experience and increases their trust in your company, which boosts your sales and increases your reputation and credibility.
In addition, your customer can quote the shipment in real time, and know the exact amount they will cancel for it without surcharges after delivery.
Picker is definitely one of the best technological tools to provide you and your customers with a last-mile experience of the highest quality.
Conclusion
Improving the customer experience is the process of analyzing and improving the interactions they have with your company. It means that you must ensure that users always have positive feelings every time they come into contact with your brand.
With the right tools and strategies, you can strengthen your business and make your company grow. Don't wait to lose your customers, act with the best strategies and outperform your competitors.
