We are witnessing a new era in gastronomy, in which digital platforms and digital technology play an important role in the growth of restaurants.
Using digital technology for your restaurant is no longer a differentiator. It's a competitive need. You must be clear about the importance of adapting your business to the digital age.
This process involves using technology to improve customer service, your relationship with the restaurant and the management of your internal processes.
Learn here how the use of digital technology helps you to grow your restaurant.
Benefits of the New Digital Era
Some advantages of the new digital era that you can take advantage of in your business are:
24/7 connectivity
This new digital era allows us to stay connected and receive the services we are looking for 24 hours a day, 7 days a week.
La digitization and the use of technological tools allows companies to maintain contact with their target audience just when people require it. In the same way, customers can meet their needs no matter what time or place they are.
Process automation
One of the advantages of the new digital era is its ability to automate processes. Production at the company is carried out in a standardized manner, strictly following its quality standards.
In this way, it is possible to better control processes, to have a pattern and to automate tasks, among other things.
With the implementation of an automated management system, you have access to data and information that indicate which bottlenecks are compromising quality in your production process. In addition, in repetitive processes, automation reduces the level of quality control losses. This prevents errors and saves time.
Effective and timely customer service
Customers have never been closer to companies than they are now. Digital transformation has broken down the wall and eliminated third parties.
As much as there is a certain dependence on social networks for this contact to occur, unlike traditional media, we are talking about an environment in which contact is direct and both companies and users inhabit the same space.
This proximity allows companies to effectively and timely serve their customers. In this digital era, companies that have their own platforms and applications can take advantage of the potential of these tools to increase consumer satisfaction.
Scalable growth over short periods of time
When you use technological solutions that automate and optimize your internal processes, you will no longer have to waste time with repetitive and bureaucratic activities, moving on to more important and decisive tasks for your business.
In this way, it is possible to achieve sustained growth in your business, in a short period of time. With optimized processes, it's easier to focus on effective business growth strategies.
Reach new customers
In this new digital era, there is a deep understanding, through data analysis, of the needs, desires and preferences of consumers.
When you understand your target audience, it's easier and more effective to reach more people and then turn them into loyal customers. This becomes a fact by orienting the development of products, services and solutions to the specific needs of people.
Main benefits of digital transformation in the sector
Whether with specific tools such as interactive menus or with a financial management system, Digital transformation of your restaurant is an optimization of the internal and external processes of your business.
These are the main benefits of the digital transformation in the gastronomic sector that you have to take advantage of:
Timely control of administrative management
Digital transformation makes it more agile, faster and easier to control everyday tasks.
For example, the proper implementation of digitized inventories allows for better control of costs and their replacement, with a minimum margin of error.
In addition, the use of appropriate software provides greater control over administrative management.
Effective logistics operations
Peak hours, customers that take a long time to be serviced, orders that arrive in exchange in the kitchen and deliveries that leave late due to employee overload: who has never experienced such a situation?
Having digitized processes helps to organize your processes and helps to reduce haste, even in busy times..
Satisfied customers
If there were a recipe ready for a restaurant's success, responsive and well-done service would be one of the main ingredients.
And the digital transformation of your restaurant helps you to streamline your customer's entire journey in the restaurant, from order to payment, which translates into a satisfied customer.
Decrease in administrative and operational costs
When you automate tasks, it's easier to keep control over them and reduce errors. This reduction in errors means savings in supplies and supplies, which translates into a reduction in operating and administrative costs.
Picker as an ally for managing your orders
Digital transformation and the implementation of new technological solutions allow your restaurant to meet the needs of modern consumers, reduce operating costs and open the door to additional sources of income.
And as people place more orders online, you have to choose to implement modern technological solutions.
Picker is your right technological partner for the delivery and management of your orders. We focus on building tools for your restaurant and your customers to streamline delivery logistics.
No matter the size of your restaurant, offer online ordering with Picker as your partner. We offer you simple, easy, hassle-free and affordable digital technology.
Conclusions
Digital technology in managing your restaurant can range from an interactive menu to a table mapping system.
Saving time, recording activities, standardizing processes, among others, are some of the benefits to consider using technology.
Do you see that there is no shortage of reasons to include more technology in the management of your restaurant? Start now to find digital technology solutions for your business and make a difference by offering the best for your team and customers.
