How to make a digital transformation plan for your restaurant?
Carrying out a digital transformation plan for your restaurant is an important step. To do this, you must have an efficient plan that is truly applicable to your business.
The fact is that the adaptation process can involve several steps, but having all the steps defined makes the difference in achieving the established goals.
Keep in mind that there are several procedures necessary for digital transformation to be a reality in your restaurant. In addition, each step must begin according to the needs and demands of the business and market variables.
If you want to know how to make a digital transformation plan for your restaurant, this article is for you. Find here the steps you must follow to make the digital transformation of your restaurant a success.
What is digital transformation?
Digital transformation isn't so much about digital technology, as it is about the fact that it allows people to solve an organization's traditional problems.
Thus, we can define digital transformation as the integration of digital technologies into all aspects of a business, resulting in a fundamental change in the way it operates and in the way it offers value to customers.
5 steps in digital transformation
Learn about the 5 steps that will allow you to make the plan of digital transformation of your restaurant properly and thus obtain the best results for your internal and external customers:
1. Create an e-commerce or app for your restaurant
When you create an app or have an e-commerce for your restaurant, you can have much smoother and easier user/customer access operations.
Nowadays, you must be present in the same places as customers and generate digital content capable of captivating them and attracting them to your restaurant at all times. Social networks, specialized portals, websites and mobile applications allow restaurants to integrate into consumers' lifestyles.
2. Implement online payment gateways
By implementing online payment gateways, you can save time and eliminate elements of friction with customers.
Time that can be invested in offering greater attention to other aspects that will allow you to better manage your business and control, for example, cash losses or theft.
3. Invest in an online ordering platform
You need to invest in an online ordering platform, so your customers can place their orders from the comfort of their home.
You have the option of creating an app that allows you to order food in advance so that customers don't have to wait, or they can book and pay online.
This is an advantage for the restaurant, which can obtain user profiles, intolerances and/or preferences to offer a better and more personalized service experience.
4. Digitize your home address process
One step you shouldn't overlook is to digitize your home processes. To stay in the gastronomy sector, you should be clear that there are very few, or almost none, orders placed by phone, but through a mobile application.
The presence of your restaurant in the digital world guarantees the loyalty of your customers.
5. Invest in paid ads to promote your restaurant
Investing in paid ads will certainly help your restaurant grow. To promote your restaurant you can also use blog articles, infographics, podcasts, etc.
The goal is always to increase your visibility on the web, attract new customers, but also to keep in touch with people who are used to eating at your table.
4 Benefits of Digital Transformation:
1. Higher productivity: With the help of digital transformation, the work of your employees is improved, increasing their efficiency and productivity: automating small tasks gives more time for global ones.
2. Customer Satisfaction: Customers are the main driver of digital transformation. They appreciate the convenience and quality of the process of interacting with the company.
Personalization, omnichannel experiences, personalized service plans, and access to real-time data help you exceed ever-changing customer expectations, increase leads and retain existing ones by building loyalty.
3. Short delivery times: The effective management of all your business operations, from raw materials to delivery to the customer, makes times shorter in each process with digital transformation.
When you achieve the digital transformation of your company, your services are more agile, with shorter delivery times and with a greater reception to current market trends and demands.
4. Reduced operating and administrative costs: Digital transformation increases the operational efficiency of your business.
You can consolidate confusing manual processes and reduce additional costs by integrating administrative systems. Digital processes will save you time and operational and administrative costs. Remember that having your business in the digital world doesn't just bring a lot benefits, also makes it a much more efficient business.
How to improve your restaurant's deliveries with Picker?
The digital transformation of your business is not an isolated IT project. It affects all areas and divisions of your company, including deliveries to customers.
With Picker you can access multiple delivery fleets. This way you expand your coverage, reduce your logistics costs and provide your customers with an improved experience in the shortest possible time.
In addition, with Picker your customers will receive a notification via SMS/Email/WhatsApp that will allow them to track each of your business's orders, thus optimizing your delivery service.
Conclusion
Digital transformation is a path. With a good digital transformation plan and some Tips, you can stay focused and create a learning and collaborative environment in your business to succeed.
Give yourself time, set goals and start with the right steps for your business. It's not just about adopting new technologies through relevant implementation projects, it's necessary to create a new vision that will help you grow your restaurant.
