Why do you need to have a website for your restaurant?
El website for restaurants determines, to a large extent, the place that most people choose to eat. The fact is that it is on the Internet where potential customers begin their search for a good restaurant.
That's why your restaurant's website is an important element of promoting your business. It gives your restaurant the ability to be discovered online, provides customers with menus and basic information, and serves as a platform for accepting online reservations and orders for pickup or delivery.
It also increases the company's prestige and ensures a constant flow of customers. Learn in this post about the advantages and keys to making your restaurant website attractive and successful.
What are the advantages of a website for your restaurant?
The advantages of a website for your restaurant.
Among the main advantages offered by a restaurant website, we can mention:
You can reach new customers: Thanks to having a website optimized for SEO, your restaurant's offer will start to appear in the search engine. This is a great form of marketing.
You have smooth communication with potential customers: As a restaurant owner, you can make available on the restaurant's website the most important information about its operation, and communicate effectively with your potential customers.
You provide the option of online reservations: Through the restaurant's website, you can accept and confirm table reservations for specific days and times and thus offer a better service to your customers.
4 key steps to launch your restaurant's website
4 key steps to launch your restaurant's website
To create a successful website follow these 4 steps:
1. Choose a suitable domain
This is the URL that represents your site, which appears when customers search for your restaurant.
It's important to choose a short, easy-to-remember name that describes your restaurant. Also, make sure that you can keep your domain name even if you change the hosting provider.
2. Select a web design aligned with your brand
The appearance of the website (its colors, design, font) should be aesthetic and appropriate to your restaurant, reflect your style and align with your brand.
The user must have the best experience on your website, where the graphic design stands out, which must match the style of the restaurant and delight the customer with its appearance without overwhelming them.
3. Nourish your site with good content
The content includes written material, videos, photographs and graphics. This content should give potential customers the information they are looking for in an organized manner.
You should pay special attention to keeping it up to date and providing valuable content for your customers.
4. Position the restaurant's website
To appear in the Top places in search engines you must optimize your website through the use of keywords, Google My Business, local SEO, social networks, reviews.
Complete Guide to Marketing for Restaurants
5 sections that should not be missing on a restaurant's website
The purpose of your restaurant's website is to provide potential customers with the information they need to make the decision to eat there. To do this, these 5 sections should not be missing from your site:
1. Contact Information
Here you must include contact details such as the phone number, email, the name of the manager/owner and the restaurant's addresses.
This way your potential customer can locate you and know when and where to go to eat a delicious meal.
2. Digital menu (constantly updated)
The digital menu is the place on your website where customers will spend most of their time browsing.
It includes an updated menu containing a clear offer of the dishes served with photos, description and prices.
3. Reservation system
Make sure that all online reservations are entered in the calendar or booking system. Appoint one person to verify online reservations every day and provide quality service to your customers.
Online ordering system
A good online ordering system provides a higher return on investment for your website. Use the “order now” options directly from the website.
4. Restaurant location (Google Maps)
One of the goals of your website is to increase conversions. In the case of restaurants, that means getting people to visit your business. It provides clear contact details and a link to Google Maps.
5. Links to your social networks
One of the biggest benefits of being online is having a connected presence. Your Google listing, your website and your social media profiles they can display the same information in very different ways.
Link your website to your social networks and provide all your customers with the information they are looking for.
3 examples of restaurant websites to inspire you
Get to know these 3 websites to help you get inspired to create your own. They all have in common a first-class delivery system, in addition to having the catering service that gives them greater relevance and boost your sales:
1. VIPS
VIPS
The VIPS website stands out for being attractive and innovative. On his blog, the relevant and useful content in the news section attracts customers and builds loyalty to the site.
With good image and text management on their homepage that changes depending on the time of day, they make this site an industry reference.
2. La Taska Cider House
The Taska Cider House.
On the La Taska Sidrería website, you can see an excellent use of copywriting in the descriptions of all sections of it.
Also noteworthy is the use of Pop-Up, which highlights a star dish when you see the menu, as well as a simple and practical reservation system.
3. Lou Malnati's
Lou Malnati's.
Lou Malnati's website has an interesting “Waiting List” system for obtaining seats on site.
In addition, in the footer, customers are invited to leave the email to receive news, events, and an invitation to download their app and start earning points.
Picker, a great ally for your restaurant's e-commerce
With Picker you can connect our API to your ecommerce, app or other type of restaurant system. In this way, you will optimize and enhance your website, providing your customers with a comfortable and satisfying experience in the delivery of their homes.
By using Picker for your restaurant, you offer safe and reliable delivery, with a reduction in logistics costs and a shorter delivery time.
By integrating your restaurant's website with Picker, you will be able to manage all orders quickly and easily, in addition, your customers will receive a notification via SMS/email/WhatsApp and in this way they can track orders.
Conclusions
Un website for restaurants is crucial in terms of business and marketing.
People are looking for information about restaurants on the web. They want to know where to eat something delicious and how to get to their favorite restaurant.
Thanks to your restaurant's website, you have the possibility of constant communication with your customers. You can inform them about relevant aspects such as services and dishes offered, as well as propose a table reservation.
Remember that your restaurant's website is an extension of the customer experience. Optimize it are our advice and increase your sales and revenues.
