Why is it so important to position your restaurant on Google?
Google has become the place to go for any questions, whether it's the date of birth of the third Russian tsar or a place to eat. Whatever your business, you have to position yourself in Google.
If you have a restaurant and want to multiply your sales, positioning in Google is vital to be successful in the field of gastronomy.
When looking for a place to eat, the first thing most people do is search on their cell phone for places nearby. And you almost always choose the first options that appear in Google.
Learn in this post the importance of Rank in Google for your restaurant and some tips on how to position your business.
What is SEO positioning?
SEO or Search Engine Optimization is a series of strategies and techniques implemented to increase the visibility of a website on Google. And improve your ranking among the search engine's organic (unpaid) results.
To optimize the contents of a website and in this case your restaurant, the quality of your online offer will be decisive. SEO positioning can give visibility to your website in the results of different search engines.
Take advantage of SEO to optimize the marketing strategy of your restaurant is, therefore, very important from several points of view.
In fact, SEO tools for restaurants can optimize your business website, but also your social media pages. And, in general, the entire presence of your brand online based on interaction with customers.
Local SEO with Google My Business
Creating a Google My Business profile is the starting point for any local brand positioning activity on Google.
Thanks to this free service, you can appear in the local pack and in the brand search tab.
You can also position yourself on Google maps. In short, there's no better starting point for doing a good job of local SEO for restaurants than Google My Business.
Records in Local Directories
Adding your restaurant to local directories increases your credibility and maximizes conversions. An example among all? Tripadvisor.
This will allow you to obtain higher search engine rankings and, therefore, also greater credibility for the restaurant's website.
2 Examples of local positioning
Many restaurants in Ecuador have been able to make the most of SEO strategies for local positioning. These two restaurants are a clear example of this:
Maitane Restaurant
Maitane TienIt is an optimized website, where you can see the way in which they highlight your brand. In addition, the site is optimized for mobile devices, which improves its positioning in Google.
Casa Gangotena Restaurant
The Casa Gangotena Restaurant has in its Google my bussines profile all the relevant information about the restaurant that allows it to rank among the first places in search engines.
10 Tips for Positioning Your Site on Google
These tips will help you rank highly in Google Local Search and give you the advantage you need to differentiate your restaurant from the competition:
1. Create and verify your Google my Business profile: you will get the visibility you are looking for and you will position yourself in the first places of search.
2. Sign up in the main local directories: Make sure to include your restaurant in all legitimate, reputable local directories. And make sure that all of them have the same name.
3. Request online reviews from your customers: The more 5-star reviews you have, the better chance you have of ranking higher in local search results.
4. Make sure you don't have duplicate profiles in the different directories: Google allows anyone to add information to services such as Maps. This helps to collect a considerable amount of data, but it also leads to duplicate profiles that are sometimes confusing. This has a negative impact on your ranking in Google, even if they are services external to the search engine.
5. Check that your website is responsive (adaptable to any device) and fast: Websites that aren't optimized for mobile devices are less likely to show up in search results.
6. Include the city in the main title of your page: To position yourself in the local SEO, it is important that you include the city where you are located.
7. Add your restaurant name, address, and phone number as text on your website: Make sure they appear as text on the web, which is what Google robots can read. If they're embedded in an image, it won't work for you.
8. Check the consistency of your restaurant's name on the internet: this is key to ranking at the top of Google search results.
9. Increase references to your restaurant from other websites (blogs, social networks, local directories, etc.): Connecting your restaurant with local food-loving influencers or bloggers is a great way to rank on Google. When you present your brand together with an authorized figure, in fact, it provides added value.
Complete Guide to Marketing for Restaurants
How can Picker boost your ecommerce?
With Picker you can connect our API to your ecommerce, app or other type of system. This way you optimize and enhance your site, providing your customers with a comfortable and satisfying experience.
You also offer safe and reliable delivery, with a reduction in logistics costs and a shorter delivery time.
By integrating your site with Picker, your customers will receive a notification via SMS/email/WhatsApp and in this way they can track orders.
Conclusions
Nowadays, in an increasingly Internet-oriented world, SEO for restaurants is a truly valuable tool to allow your business to grow and become truly competitive.
To position your restaurant on Google, you must structure a tailor-made SEO strategy. Follow our advice, these will help you achieve success in positioning your restaurant.
