A good one Strategy of digital transformation can completely change the way your business operates, promotes, transforms and ensures longevity in your industry.
You may be wondering what digital transformation is. It's not just about converting regular stores into websites. And it's not just about adding a digital marketing plan to an existing print advertising strategy.
Digital transformation is the continuous process of building and updating your strategy around the needs of your business and customers to achieve the expected results.
Learn in this post 7 tips to make your company's digital transformation strategy a success.
What is digital transformation?
Digital transformation is a process of change to redesign an organization or company based on new technological possibilities and ways of cooperation.
In the medium and long term, digital transformation changes the identity of an organization or a company in terms of its strategy, its business model, its main services and products, processes and structures, skills and culture.
For the company, this means actively managing this change process, monitoring the dimensions mentioned above and giving employees security and guidance in this process.
Phases in the transformation process
These are the phases that your company will have to go through when you start the digital transformation process:
Planning phase
When you start the digital transformation process within your organization, it is very important that you plan the steps to follow.
Also, the strategies and technologies that you need to implement. Only in this way can the desired results be obtained in the digital transformation process.
Training phase
Digital transformation requires framework conditions for it to be successful. On the one hand, they include technical requirements, such as IT infrastructure and security mechanisms.
And, on the other hand, the awareness, training and enthusiasm for digital solutions, on the part of employees. In this way, new digital paths are opened for the company.
Implementation phase
Even if your digital strategy has revealed enormous potential in all areas of the company, you shouldn't start implementing it in every corner at the same time.
Learn from your first projects and use this knowledge for other tasks. With a digitalization solution that is as flexible as possible and that grows with the company, you create the basis for intelligent, automated and automatic optimization systems.
Digital optimization phase
Monitoring numbers and results and adjusting as you go to ensure the best results is part of any change process.
Digital transformation is no different and should be thought of as a process of continuous optimization. This phase keeps your company up to date to adapt to market changes.
7 Tips for a Successful Digital Transformation Strategy
Follow these tips for success in implementing your digital transformation strategy:
1. Identify the areas subject to digital transformation
It is necessary to draw a map of the needs of your company and the business objectives you are pursuing.
After identifying these points, and the areas subject to digital transformation, it's time to start building the digital transformation strategy.
2. Perform an initial audit to get a point of comparison
Before investing in building a new digital model in the company, it is necessary to understand in depth how current business processes work. This covers all sectors of the company.
By knowing precisely how the processes work in your company when starting the digital transformation, you can have a point of comparison. A before and after to evaluate the results of the process.
3. The customer as the epicenter of digital transformation
One of the objectives of the digital transformation process is the alignment of a strategy that focuses on new ways of creating value for customers through technology.
In other words, with digital support, the company will be able to offer new experiences, services or products that, in fact, have a positive impact on the consumer's life.
4. Define the strategy of the transformation process
Building a digital transformation strategy is probably the most important part of the plan. First, the strategy must focus on customer needs.
In addition, it is also important for the company to adopt an incremental transformation approach: prioritizing areas for improvement and moving step by step towards the goals. This will help you keep the process under control and minimize the chance of failure.
5. Define the actions of the digital transformation plan with times
Digital transformation is a journey, not an event, with an end date. It takes time for a transformation to take place.
So start with an initiative that's both impactful and measurable. It is best to bet on a project that shows measurable results in predetermined periods of time.
6. Digital integration within the organization
The key to the effectiveness of digital transformation with a view to achieving long-term objectives is the awareness of the process and the involvement of each employee.
Digital integration within the organization must inspire employees to transform. Without this, it will be difficult to communicate the strategy to them and create a cohesive team that will work on digital transformation.
7. Analyze and measure to implement improvements
As you progress in the process of implementing the digital transformation strategy, new ways will emerge to improve connections between products, processes and people.
That's why you should see that the digital transformation strategy provides good results aligned with the objectives being pursued.
For this reason, it is necessary to analyze and measure the results in a well-defined way. This makes it easier to update processes and implement improvements if necessary.
How to improve last-mile logistics with Picker?
Digital transformation in companies encompasses all business processes. From the beginning of the marketing or preparation of the same to its delivery to customers. This is why companies seek the differential in quality for their deliveries.
To help both reduce operating costs and provide greater transparency to the customer, it is necessary to rely on technology. Picker allows you an agile and efficient control of delivery management.
In addition to bringing more quality to work, technology applied to the last logistics mile can make the entire process more efficient, faster and safer.
With Picker you can manage all your locations and shipments on a single platform. You can edit them and view the specifications of all your orders and thus improve the logistics management of each of your deliveries.
Conclusions
The future is digital, we cannot ignore that. With an appropriate digital transformation strategy in your company, you can optimize resources and obtain better performance in all areas of your business.
Follow our advice and get all the benefits of a transformation Digital success of your company.
