Home Ordering: Challenges Faced by Restaurants
Think about a service of home orders it is not limited to organizing pick-up at the restaurant or delivery to the customer's home.
The online food delivery model has its own dynamics and presents a different set of challenges that restaurants must take on.
If you want to implement home ordering in your restaurant, it's important that you know what you're dealing with and how to handle it to be successful in your restaurant.
How does delivery work in restaurants?
A home delivery and ordering system is crucial for the modern restaurant, as it contributes to higher sales volumes and greater customer satisfaction Customer.
Restaurants can offer home ordering services through their own ordering software, without the involvement of an external portal.
Under this approach, the customer orders directly from their website. Navigate the menu and select the menu items that you would like to order.
The customer then pays for the choice and the food is delivered to the desired location or he can choose to pick it up himself.
The other option is to use delivery applications. These are the middlemen between restaurants and the consumer.
Using delivery apps, these companies take orders from customers and direct them to restaurants. They then handle the delivery process themselves.
By using these platforms, people find the restaurant that fits their tastes on the platform.
They then browse the restaurant menu, read reviews from other customers, and place mobile orders on the same app.
Most important home delivery companies
Nowadays, delivery companies in Ecuador are gaining ground. Here we show you 2 of the most important ones that exist in the country:
Uber Eats: this company has an application for ordering in restaurants. With this application, users and restaurants can connect quickly. Uber Eats drivers pick up the order at the restaurant and take it to the customer.
The Uber Eats app is simple and functional. You just have to download the application from the Play Store, or if you use iPhone from the App Store.
Rapes: this company has its own application. You can order food directly from your phone, simply and quickly. You can download it from the Play Store or App Store.
Picker
It's important to mention that when you register your restaurant in these Marketplaces, they keep a percentage of the sales you make through them. So you must take this cost into account in your operation.
That's why it's important to always invest in your own resources. That is, having your own website, ecommerce, mobile applications, etc.
Challenges in managing home orders in restaurants
With the growth of home orders, the quick and immediate coordination of orders and payments for takeaway food became indispensable.
When implementing home orders, you face new challenges, which you should know about:
1. Waste of time recording orders
You'll find that once you start your home order management, it will soon grow in size, so you'll have to deal with multiple orders.
Sometimes these orders are handled manually. But it could cause major inefficiencies and delivery delays, affecting your reputation.
To prevent this from happening, the best thing is to automate the process from the start. It helps eliminate human errors and make the process efficient.
2. Chaos in the management of several delivery companies at the same time
If you accept orders from multiple ordering platforms, you may need to manage many devices. Managing and servicing them is quite challenging.
Servicing different ordering platforms can be extremely difficult for you. The best way to solve this problem is to have an integrated Point of Sale (POS) system.
3. Have comprehensive sales control
Having regular online sales data for the food being sold is essential to keep track of. This is critical data that would allow you to decide correctly on business issues.
To have this vital data in real time, you need seamless integration systems. By integrating your sales with your POS system, you can maintain comprehensive control of all of them.
4. Have control of the delivery service chain
As a restaurant owner, you have a big challenge in the delivery service chain. Finding the exact location away from the restaurant and maintaining the desired quality of the food is undoubtedly a big challenge. Also, sometimes, a shortage of drivers for certain places poses problems.
One of the solutions to this challenge is to choose a service that has the Experience of working with the restaurant business. With a reputable and experienced food delivery service like Picker, your orders will be delivered on time and with perfect quality.
5. Stock management
You must integrate your stock into the POS system to reflect the quantity in real time. Your customers order from the menu displayed on the ordering platforms.
It's vital that when customers place orders, the quantity in stock is adjusted on the ordering platforms.
Otherwise, serious confusion could result, and mismanagement of your stock that should be avoided at all costs.
How does Picker help you improve home deliveries?
People want maximum convenience in their dining experiences, and often that means ordering food without leaving home. To satisfy this desire, your restaurant must have excellent logistics in delivery operations.
With Picker you can connect with the best applications and fleets of delivery partners. This helps you expand your coverage, reduce waiting times for your customers and lower your logistics costs.
With the approach and prioritization of online deliveries and the support of Picker, it will be much easier for your restaurant to delight customers in their homes.
Conclusion
Undoubtedly, the growth in home orders has been high, and is expected to grow at a rapid pace in the coming years.
Setting up and managing home orders in your restaurant is not a simple feat, but it can bring unimaginable success to your Business.
As a restaurant manager or owner, you can face the challenges of home ordering through proper planning and good investment in cutting-edge people, structure, technology and logistics.
