Customer retention strategy for restaurant e-commerce
Apply a suitable customer retention strategy In the e-commerce of your restaurant is an excellent way to guarantee and increase your sales.
A customer retention strategy is one way to make your work easier, because it's much easier and above all less expensive to retain existing customers than to look for new customers.
Encouraging customer retention should be an integral part of your restaurant's marketing strategy. So how do you keep customers in your restaurant?
Learn in this post 5 customer retention strategies that you should implement in your restaurant.
What is customer retention?
Customer retention refers to the strategies restaurants use to grow repeat customers. Simply put, it's how they keep customers coming back.
A customer retention strategy sets in motion a series of marketing actions. They are aimed at creating the highest degree of customer satisfaction and thus ensuring that the relationship with him remains lasting and continuous.
A loyal customer is, therefore, a customer who likes and trusts your restaurant, and who returns to enjoy the service, services and cuisine again.
Nowadays, every restaurant must concentrate part of its efforts on acquiring new customers. However, keeping existing ones is less expensive and even more cost-effective.
Why is a customer retention strategy key to your restaurant's growth?
Retaining restaurant customers involves providing a positive and consistent customer experience time and time again. Doing so may be more beneficial to your business than spending time and money on marketing to acquire new customers.
Retaining customers in your restaurant can help increase revenues, optimize marketing investment and win new customers.
When a customer already has a great experience at your restaurant, they'll spread the word for you, which means you'll get the best advertising at no cost. A repeat customer can always build a strong online reputation for a business.
If you're looking to improve your restaurant business, then you should focus on customer retention. Because a repeat customer will provide more honest feedback, attract more customers, and spend more money at your restaurant.
5 Customer Retention Strategies You Should Implement in Your Restaurant
In essence, retaining the customer means giving them at least one valid reason to return to your restaurant and remain satisfied with what you offer them, from a culinary and service point of view.
With these 5 strategies you can retain your customers and thus obtain greater benefits in your restaurant:
1. Referral programs
Referral programs are an easy way for your restaurant to take advantage of a positive customer experience. These programs create a win-win-win scenario between your restaurant, your loyal customers and the people they recommend you to.
Among the benefits of a referral program for your restaurant are increased customer loyalty and an increase in customers. As loyal customers recommend their friends and family, your customer base grows.
2. Personalization techniques, make your customers special
Customization is critical to increasing yields. Customers want to feel like one in a million, not just another member of your mailing list.
Personalization means contacting a customer before their anniversary to offer them a free glass of champagne if they celebrate at their restaurant, or offering them their favorite dessert in the house to celebrate their birthday.
It also means thanking a guest for visiting us for the first time and inviting them to dine again at the restaurant or to order online.
3. Congratulations and discounts on special dates
Running promotions and creating special offers is an effective way to keep your customers coming back.
The key is to carry out relevant promotions that include invitations to special events, a free meal on a customer's birthday and offering exclusive coupons, among others.
Special discounts can also be effective, especially when they target customers whose behaviors show signs of desertion.
4. It offers an optimal process: purchase - payment/reservation - home delivery
Try to provide an omnichannel and cohesive experience in your restaurant when it comes to buying - payment/booking - home delivery.
A customer who places an order online and picks it up at the store should not experience problems caused by a lack of communication between an ordering application and a restaurant, for example.
It's your job to make the whole experience perfect. Providing a flawless customer experience pays off, because Increase overall sales and customer retention over the years.
5. Improve the performance of your e-commerce
Remember that your e-commerce is the showcase of your restaurant. Make sure that the potential customer's experience on the site can be broad and complete.
The customer seeks to be able to book tables, consult the menu, visit the place virtually, understand the identity of the place, learn about the services available. Provide it, all in a simple and easy-to-use platform, integrated with mobile applications.
How can Picker help you with your customer loyalty and retention strategy?
Home delivery is another important aspect that helps you build customer loyalty and retention. If you offer a optimal experience When delivering orders, you can ensure that the customer continues to trust you, every time they want to eat at home or have to do it at work.
With Picker, you shorten waiting times for your customers, as we are looking for the closest delivery people with experience in food delivery to carry out your shipment.
In addition, you can provide your customer with a real tracking experience, they know exactly where their order is. This improves your shopping experience, increases your trust and builds loyalty, which represents an increase for your home sales
Conclusions
Appropriately applying a customer retention strategy and ensuring customer loyalty can often be a challenge, but it's endlessly rewarding.
Start investing time in these customer retention strategies for restaurants and rest assured that your business will become one of the most popular and visited in the area.
Attracting and keeping repeat customers guarantees the success of your restaurant. Start now with your customer retention strategy!
