Instagram for Restaurants: Get Ready to Boost Your Business
Instagram is, without a doubt, the platform of # most popular today. Use Instagram for restaurants it doesn't just allow you to share attractive images of your food. It also creates a space to interact with customers before and after they leave your establishment.
Nowadays around 70% of people photograph their food before they eat it. That's why one of the restaurant trends is Instagram, the perfect social network for restaurant owners looking to grow their brand and attract new customers.
In recent years, this social network has become a very valuable resource for strategies of restaurant marketing. The best part? Much of the advertising on Instagram is free.
The importance of Instagram for restaurants
The importance of Instagram for your restaurant is palpable. It is one of the best alternatives for advertising for restaurants. Instagram allows you to promote the restaurant in a dynamic, lively and spontaneous way. It's a platform with a mobile approach that allows you to develop marketing ideas to have a very fast impact.
Among the advantages offered by Instagram for restaurants, we can mention:
- It allows you to promote your restaurant: in fact, it's a real showcase for your restaurant through the photos of your delicious dishes.
- It's an excellent channel for managing communication with your customers: Are you changing the menu? Are you lowering the price of coffee? Your customers need to know this and there's nothing better than Instagram to communicate it.
- You reach new customers: gives you the opportunity to promote the photos of your dishes so that new customers can get to know you.
- You can cheer up your community: restaurants on social networks encourage their community to share their experiences, which helps you humanize the brand.
- It allows you to increase your SEO on the internet: Instagram, in addition to being fun and pleasant to use, has the advantage of increasing your visibility in search engines.
6 keys to promoting your restaurant on Instagram
With these keys, the Instagram for your restaurant it will be a real boost for the growth of your restaurant:
1) Optimize your Instagram bio
Optimize your Instagram bio so that it clearly communicates what your place is about. Include the hashtags for restaurants, the brand, and the keywords that people can use to search for and locate your restaurant.
2) Share quality images and take advantage of the video format
Quality images play a fundamental role in attracting the potential customer's attention.
That's why it's important that you pay the utmost attention to this aspect. The ideal is not to limit yourself to simply publishing the dishes on the menu, but to show, through photos and videos, everything that defines and makes the place unique.
3) Use Instagram stories and explore your creativity
Using Instagram stories to tell the proposals of your restaurant allows you to advertise events, the local team, as well as create a community that identifies with your business concept.
Stories allow you to spontaneously and frequently share content, be unique and creative with stories to attract more customers and make them loyal to you.
4) Focus on humanizing the restaurant brand
With Instagram, you can interact and learn more about your audience. Stories are great for face-to-face interaction and real-time content, building more trust with customers.
This is also an opportunity to reveal the voice and tone of the brand, leaving a more personal impact and humanizing your restaurant brand.
5) Generate interactions with your followers
Your Instagram page is meant to be social. That means you can interact with customers outside your restaurant, discover what they like and don't like, build their trust and encourage them to return soon.
6) Advertise on Instagram
Knowing how to advertise on Instagram allows you to choose the audience you want to reach, as well as the length of the ad to increase your number of subscribers.
The ad can highlight a photo, a series of photos, a slideshow, or a video. The advantage of this social network is that it allows you to control your expenses.
8 Practical Tips for Growing on Instagram with Your Restaurant
Learn how to gain followers on Instagram with these tips:
1. It uses high-quality and very attractive images: It's the best way to get the attention of customers
2. Strike a balance between promotional, educational and inspirational content: it's an effective way to grow on Instagram.
3. Always include a call to action in your posts: so you can increase your followers and increase sales.
4. Tell compelling stories of your dishes and equipment with your visual content: Choose a story about an appetizing meal, show it to your staff, make it eye-catching and attract customers to your restaurant.
5. Research appropriate restaurant hashtags, and use them strategically: Using the right hashtags will boost your Instagram posts by helping to make your restaurant more visible.
6. Post regularly and analyze when is the best time to do so: Some of the best times to post on Instagram are before meals, when consumers are hungry and looking for an online business.
7. Attract and reward your audience with Instagram contests: This not only increases engagement, but also your reach, by making “tagging a friend” a requirement to enter the contest on Instagram.
8. Keep up to date with the latest restaurant trends on social media: so you'll always be trending among your followers
3 examples of restaurants with great Instagram marketing ideas
El Instagram for restaurants of these 3 businesses are an example of how to make the most of this platform:
1. Honest Greens (Madrid and Barcelona)
This restaurant has its well-defined brand of healthy and tasty food. Its strength is seasonal products, fresh, unprocessed and without additives.
On his Instagram account, the presentation of his dishes is prepared with special care, in addition to showing all the staff both at the bar and in the kitchen, which creates trust and sympathy in customers.
2. Goiko (Spain)
This restaurant shows images of its excellent quality hamburgers on its Instagram account, with an approach from all angles.
From their biography, they make a call to action so that you use the hashtag #goiko when you photograph and upload their plates, so customers reinforce their branding.
In addition, they do a lot of raffles and contests, which generates a lot of interaction with users.
3. Bastard Coffee & Kitchen (Valencia)
Like Honest Greens, they have a very well-defined brand. It combines the Mediterranean diet with the best dishes in the United States.
His Instagram account is his showcase to the world. There they communicate their news, their schedules, their delivery options.
They share in their stories the content of their users about the experience in the place, as well as the daily life of the place.
Complete Guide to Marketing for Restaurants
Picker as a technological platform to improve home deliveries
Picker allows your business to have more coverage for product delivery, since it connects you to multiple home delivery platforms in one place so you can choose the one that's most convenient for you.
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You don't have to rely on a single company for your homes, on our platform you have the best options to decide, and thus expand the coverage of your shipments.
Conclusions
Marketing your restaurant isn't just about having good food. You should also share your values and the history of your restaurant, developing a base of loyal and committed customers who love to interact with you.
Instagram for restaurants, is the perfect platform for this, as it allows you to share the real people behind your brand, as well as share images of fantastic foods and creative marketing campaigns.
With your Instagram account, you can boost the visibility, reputation and sales of your restaurant.
Follow our advice and find out in the Instagram for restaurants the boost you are looking for for your business.
