9 Online Tools to Optimize Restaurant Ecommerce
If you own or manage a restaurant, it's important to know the best online tools to optimize your business.
The gastronomy business, and more specifically restaurants, have very particular activities, in a market that follows its own rules.
A restaurant sells products, services, sensations and experiences. In addition, it faces an extremely diverse audience, as well as potentially endless competition.
It is a fact that web marketing helps you so that your business obtains concrete positive results. But, you need to apply the right online tools to optimize your restaurant's ecommerce.
Do you want to know what online tools you should not do without to promote your restaurant on the Internet? Find all the information you need in this post.
What are online tools for ecommerce and why will they help you be more efficient?
E-commerce tools provide additional functionality to improve websites.
These functionalities are varied and can include areas such as system integration, accounting automation, customer data collection or retrieval of abandoned shopping carts.
You should be clear that with online tools, business processes are more efficient and productive.
Online tools help you improve marketing tactics, increase customer conversion, keep up with the growing demand and size of your restaurant, and make the most of returning or loyal customers.
In addition, they improve the operation, communication and conversion strategies on your website.
What are the benefits of integrating online tools?
Among the benefits you can have when you integrate online tools, we can mention:
Online ecommerce optimization
Ecommerce optimization is a comprehensive approach to improving your website and allowing visitors to easily convert into customers.
From navigation and design, to content and descriptions of products and services, the online tools on your website help to intentionally guide users toward the ultimate goal: buying your products or services.
Efficient customer and order management
Implementing an online ordering system is one of the best ways to turn your website into a customer acquisition channel.
With the right online tools for efficient order management, customers will choose your restaurant over the competition, increasing your sales and your online reputation.
Increase customer satisfaction
Customer satisfaction is a central point in the entire digital transformation process of your restaurant.
If you efficiently integrate your website with your restaurant's internal processes, your customers will have an improved experience. This increases their satisfaction, and as a result it will be much easier to make them become regular customers.
Updated data to make the best decisions for your restaurant
In the digital world, everything is connected, data is available in a click, in particular, immediately, with maximum personalization and in large volume.
By integrating online tools into your ecommerce, you can use all this data to develop new actions, automate processes and set priorities.
In addition, your entire team can take a more strategic stance. There is a gain in productivity and, consequently, an increase in profitability.
List of online tools that every restaurant ecommerce should have
Discover here the essential tools for your ecommerce:
Tools to bring traffic to ecommerce
These tools allow you to Attract customers to your online store to increase your conversions and sales:
1. Google Ads: The powerful advertising tool that will allow your restaurant to gain visibility when your customers make searches through Google and Maps. That's where the importance of having your Google My Business listing complete comes from.
2. Facebook Ads: The most popular social network in the world that has a fairly robust advertising platform, in which your restaurant can have a whole arsenal of tools and options for segmenting the target audience where you want to reach and thus promote the dishes and products in your restaurant.
3. Instagram Ads: Both Instagram and Facebook share the same advertising proposal and interface, making it very easy to organize joint campaigns. Keep in mind that, if you want to carry out campaigns on Instagram, you should focus on provide excellent visual content in the most trending and reaching formats of the moment: Instagram Reels and Instagram Video.
4. Pinterest Ads: This social network has great opportunities for restaurants to exploit, due to its great gastronomic content. On Pinterest, as well as on Instagram, users love food and they share content related to restaurant recipes and dishes. So you should work with very high quality visual content when promoting your restaurant with advertisements within this social network.
The world of E-Commerce is at your fingertips.
Customer support tools
One of the key aspects of your ecommerce is customer service. These tools help you provide quick and personalized attention to your customers:
5. Business WhatsApp for restaurants:
Through WhatsApp Business for restaurants, you offer customers an easy channel to communicate with you, place orders, make table reservations, organize events and get in touch with any questions or queries.
This can greatly benefit your business and expand your customer base.
6. Facebook bot:
It allows restaurants and food delivery companies to easily build chatbots to receive orders directly from popular couriers.
With the Facebook Bot, customers can place takeout orders, reserve tables and make any type of online consultation.
Home order and customer management tools
A fundamental aspect for the success of your restaurant e-commerce is efficient management of home orders.
These tools help you to provide a reliable and safe delivery service.
7. Picker: With Picker, you provide your customers with on-time order deliveries. Through this tool, you can find the closest delivery people with experience in transporting food to carry out your shipments.
8. CRM: CRM systems help restaurants personalize the guest experience and get more repeat customers by combining customer data with targeted marketing campaigns.
9. Digital letter: A digital menu is a digitized version of your restaurant menu. This display system comprises hardware and software for displaying dynamic menus on screens.
The digital menu makes it quick and easy to update menu items, prices and other content that can help you increase your sales.
Picker as a technological platform to improve home deliveries?
Picker allows your business to have more coverage for product delivery, since it connects you to multiple home delivery platforms in one place so you can choose the one that's most convenient for you.
With Picker you save on operational management, since you don't have to worry about delivery logistics, only about preparing your orders.
You don't have to rely on a single company for your homes, on our platform you have the best options to decide, and thus expand the coverage of your shipments.
Conclusion
The online presence of your restaurant, today, is as important as your physical site. That is why it is essential that Optimize your ecommerce with the right online tools.
Implement these 7 tools on your site to optimize it. But remember that what works for one restaurant may not work for another.
You should always have a clear objective and track the results of any changes you make to know if they are effective or not, for your business.
