5 Strategies to Increase Ecommerce Sales for Restaurants
One of the e-commerce trends that continues to grow is that of restaurants. Every day more restaurant platforms and websites are emerging and, as in other e-commerce sectors, there is high competition.
That's why you need to apply strategies to increase sales and position yourself in the market.
If you want to know how to sell more in your restaurant, this article is for you. Learn 5 strategies to increase sales in e-commerce for your restaurant.
How have online sales increased for restaurants?
As a restaurant owner, you should take advantage of online sales. It includes an online ordering tool to boost your digital transformation, open up new revenue streams and maintain a competitive advantage.
Online ordering is no longer a luxury, it's now a necessity for restaurants looking to grow their business and meet the needs of their customers.
Thanks to online ordering for restaurants, you can not only reach new customers, but above all increase your sales. Statistically, there is an increase in average spending of almost 20% compared to face-to-face consumption in the same establishment.
In front of their screens, your customers take longer, are more easily captivated, consume more and increase your sales.
9 key aspects to consider to increase your restaurant's sales
If you want to beat the competition and maintain your long-term growth, here are some key things to consider to increase your restaurant's sales:
1. Ecommerce optimized for search engines
If you have a website for your restaurant, customers should be able to find it quickly and easily. Since 93% of the online experience starts with the search engine, it's important for your website to rank highly.
To do this, apply basic SEO tags to the page, create unique content, register with Google My Business and develop your own strategy
2. Strategic user service plan
At some point in your life you've been to a restaurant that you didn't like very much and you probably didn't come back.
That is why it is so important to customer experience, because it has to be incredible so that customers don't get a bad impression of the restaurant and want to come back.
By providing an experience focused on customer service, people will always remember your restaurant, come back for more, and recommend it to others.
3. Specific tools for ecommerce management
Your restaurant's website should be simple, without neglecting the fact that it provides you with tools necessary for a smooth user experience. It's critical that it has easy integrations for menus, online reservations, interactive maps, and contact information.
4. Customer service channels
The more service channels you have for your customers, the greater your chances of retaining them. Adopt an omnichannel strategy for your restaurant and integrate all the channels used by your customers, whether physical or digital.
Rather than integrating them, you must even unify and harmonize them in order to offer your customers a smooth, simple and seamless experience.
5. Digital letter
Using a digital menu, your restaurant can provide more details about each dish, with a description of the ingredients used. With spectacular photos to whet the person's appetite, creating a better customer experience.
Access can be made both in the restaurant, with the help of tablets or other mobile devices, and anywhere else, which is very useful for establishments that provide home delivery.
6. Secure payment gateways
The omnichannel strategy is also part of payment transactions, thanks to technologies that are increasingly integrated and secure.
Through a range of digital solutions, you can have secure payment gateways aimed at the optimization and promptness of payment processes.
7. Comprehensive logistics platforms
It is important that you use comprehensive logistics platforms and applications, in order to make operations, both deliveries and orders, more fluid.
This way you can connect your customers to deliveries, increase your sales and reduce your logistics costs.
8. Social networks to attract your diners
Being present on the main social networks is totally essential, however, it's not about being there and magically waiting for our customers to reach them and generate sales.
The first thing to do is define your brand image with an attractive branding that identifies your restaurant anywhere.
It is also necessary to prepare your business profiles on social networks very well, optimize and update the biographies and descriptions of the restaurant, as well as the catalog and/or menu of the dishes.
On the other hand, it is essential that you develop the profile of your ideal customer. Because with this, you can start developing a communication strategy on each social network with a content plan and a monthly calendar of attractive publications, full of value and of great interest to your customers.
9. Analytical tools
Developing strategies and executing them turns out to be as important as analyzing what's working and what's not.
Web and social media analytics tools are necessary to determine if established objectives are being met.
These tools help you verify how effective the tactics you carry out are, create performance reports for the entire team involved and finally discover what really works or doesn't work for your restaurant.
It's no use investing time, money and effort in various resources and strategies to carry out a marketing plan, if you don't know 100% what's happening in real time with your audience.
5 strategies to increase your restaurant's e-commerce sales
To grow your restaurant, start investing your efforts and resources in the following strategies to increase sales:
Increase your ecommerce traffic
New and existing customers should be able to find and interact with your restaurant quickly and easily on all platforms, a good online experience increases traffic.
Another way to attract traffic to your e-commerce are bold and appetizing photos. People are often very attracted to photos of colorful and delicious foods that are important for increasing traffic to your site.
All photos should be optimized so that both the desktop and mobile websites open quickly for online customers.
Design a strategy for undecided customers
We are increasingly moving towards a very high level of personalization. If you want to succeed or continue to succeed with your restaurant, you need to captivate undecided customers.
Offer special discounts or additional accompaniments so that your customers' first order exceeds their expectations with the dishes you offer them.
It offers Delivery
Implement a home delivery service by associating your restaurant with home delivery apps. With these apps your customers will find the type of food they want to order and your restaurant will appear among the options.
If the delivery service you offer is exceptional, you will gain new customers who will increase sales at your restaurant.
Cross selling or cross selling
Do you want to add French fries to your hamburger with a 30% discount? This is basically the premise of the cross-selling technique: helping restaurants increase their sales by suggesting the addition of new items to an order.
The technique usually works so well that nowadays it is quite common to find combos at attractive prices for the pocket of consumers who want to make the most of the profitability of a product.
Bump
Increase sales at your restaurant on your site by implementing complementary services to your customers' orders just before they buy.
How can Picker help you boost your restaurant's sales?
People want maximum convenience in their dining experiences, and often that means ordering food without leaving home. To satisfy this desire, your restaurant must have excellent logistics in delivery operations.
With Picker you can connect with the best applications and fleets of delivery partners. This helps you expand your coverage, reduce waiting times for your customers and lower your logistics costs.
With the approach and prioritization of online deliveries and the support of Picker, it will be much easier for your restaurant to delight customers in their homes.
Conclusion
There are a lot of factors to consider when it comes to finding new strategies to increase sales from your restaurant.
The good news is that, if you follow the basic tips above, you can not only attract new customers, but also build loyalty. This way you can increase the sales of your restaurant and guarantee its success in the shortest possible time.
