What is digital advertising and why do it with your restaurant?
La digital advertising It is essential today in your strategy of marketing for restaurants. Whether you want to find a restaurant for dinner, buy a new PC or book a vacation, the place that will probably influence your decisions the most is the Internet.
Without online advertising, any business would be a ghost: invisible and ignored. And a restaurant is no exception.
The decision of where to eat is most influenced by location, price and the number of good reviews. So, where do you start and how do you advertise to promote your restaurant? La digital advertising is an excellent alternative.
Find in this post the keys and the best tips to make your restaurant's internet advertising a success.
What is digital advertising and how does it benefit your restaurant?
La digital advertising is the promotion of products and services using any type of digital medium. A good advertising and digital marketing strategy for restaurants should include a website, email marketing and social networks.
Some of the benefits of digital restaurant advertising include:
- Develop your identity: Digital advertising is effective in maintaining the identity and credibility of your brand, which will definitely attract customers.
- It allows you to manage online comments: with the right digital advertising strategies, you can easily manage the comments that are generated online, and make the most of this channel, which will help you gain a good reputation.
- Foster brand loyalty: When you advertise on social networks, your customers have the freedom to contact you and comment on your promotions and new entries. This helps increase brand recognition and encourages brand loyalty.
3 Keys to Advertising for Restaurants
Chances are, your potential customer is already looking for restaurants like yours. All you need is to be found, give them reasons to choose your restaurant and keep them loyal with delicious food and excellent service.
With these 3 keys to your restaurant's advertising strategies, your target audience can easily find you:
1. Select the target audience you want to focus on
Targeting the right audience is essential for the success of advertising for restaurants. Be especially careful when developing your Buyer Personas: the more precise you are, the easier you can reach potential customers and turn them into regular customers.
2. Establish the advertising objectives to be achieved
What are you trying to achieve with each campaign? Are you trying to increase the number of followers on social media? Selling more than a certain menu item? Increase your loyalty program memberships? It's important for the success of your campaign to have your advertising objectives defined from the start.
3. Define the advertising strategies you will implement
Before deciding to invest in advertising, you should know what are the most effective advertising strategies for your restaurant, in your case to ensure a return on your investment.
Keep in mind that the digital advertising it must adapt to the changing needs and habits of your customers.
4 advertising formats you should include in your restaurant's advertising plan
For the best return on investment, include these advertising formats in your advertising plan:
1. SEM Positions
SEM positioning is based on paid advertising search results. Invest to ensure visibility on the first page of Google and get more traffic and visitors to your restaurant.
2. Display advertising in digital media
Google shows your ads on sites associated with your target audience and the type of food you offer in your restaurant. Use eye-catching creative commercials to attract potential customers. These ads are only charged when someone clicks on your ad.
3. Advertising in mobile apps
Mobile app advertising provides you with an attractive and dynamic environment for advertisers to capture consumers' attention and encourage them to view and interact with your content.
4. Social Media Advertising
Social media advertising is a direct way to reach the audience you want. When choosing where to place your ads, it's also useful to know which networks are the most popular with your target audience.
5 Tips to improve the results of your restaurant's online advertising
Take note of these tips to improve the scope and outcome of digital advertising from your restaurant:
1. Focus on the brand experience: your advertising should focus on your food, your service, your brand and your story to create the identity and uniqueness that emotionally attracts your customers.
2. Focus on a segment of your audience: It's essential that you spend time truly understanding your audience, segment them to know where to find them. This way, you have a better chance of intercepting it with relevant content, messages and advertisements.
3. Try all your options: when you define your objectives, it's easier to know which are the best options for your restaurant. Advertise everywhere for better results.
4. Invest in remarketing: it's the best way to optimize conversions. The fact is that it is aimed at customers who are already attracted in some way by the dishes and services you offer.
5. Analyze your results and optimize: Measuring and analyzing the results of digital advertising allows you to improve and optimize the campaigns that work and to reevaluate those with the lowest results.
Complete Guide to Marketing for Restaurants
How can Picker boost your ecommerce?
With Picker you can connect our API to your ecommerce, app or other type of system. This way you optimize and enhance your site, providing your customers with a comfortable and satisfying experience.
You also offer safe and reliable delivery, with a reduction in logistics costs and a shorter delivery time.
By integrating your site with Picker, your customers will receive a notification via SMS/email/WhatsApp and in this way they can track orders.
Conclusions
For which the digital advertising If your restaurant is a success, the ideal is a combination of marketing strategies omnichannel digital to boost business and establish you as a brand.
Keep in mind that one of the objectives of every restaurant is to achieve maximum customer loyalty to the brand. Your customers can't smell your food from home, but they can definitely find you online.
That's why it's important that you look for ways to optimize your restaurant's internet advertising.
Follow our advice and take into account the key points of digital advertising to have a successful restaurant.
