12 digital tools that will transform your retail ecommerce
Improving the online customer experience requires more than quality digital content and accurate product data in your ecommerce for retail. To capitalize on this growth, you'll need digital tools. Estas ecommerce tools will help you present an ideal and attractive experience on all face-to-face and digital channels.
With these 12 digital solutions, you can provide the best omnichannel experience for your customers.
Why bet on innovative technologies for your retail ecommerce?
The innovative technologies in your ecommerce for retail are essential to keep you in the highly competitive retail sector.
When you bet on ecommerce technologies, you get the following benefits:
- Perfect customer experiences.
- You take advantage of additional sales opportunities.
- You understand the buyer's preferences.
- Improvements in marketing campaigns.
12 Online Tools Every Retail Ecommerce Should Have
El ecommerce for retail it has a future, and it's brilliant. However, if you want to get there, you need to know which way to go.
With these online tools, start successfully moving towards that future:
Customer support tools
Las digital tools Customer service solutions are technology-driven solutions that help your company provide excellent, optimized customer service.
Among these tools that improve retail technology in terms of customer service, we have:
CRM system
CRM or Customer Relationship Management is a tool for managing all the relationships and interactions of your ecommerce with potential and existing customers.
With the CRM system, you can keep in touch with customers, optimize processes and improve profitability.
Chatbots
Chatbots are robots that interact with humans through online chat and, without a doubt, are one of the main technological trends for e-commerce today.
Using this feature guarantees you 24/7 customer service through fully automated communication with artificial intelligence resources.
WhatsApp Business
WhatsApp Business is a messaging application, which aims to allow business owners, like you, to communicate comfortably and efficiently with their customers.
It looks almost identical to the classic WhatsApp you know and use, but it has additional functions designed for companies, so it can represent an interesting opportunity to create a more direct relationship with your audience.
Tools for the sales process and order delivery
These tools allow you to improve all your logistics processes, from the sale to the delivery of orders to your customers.
Among these digital tools we have:
Voice Shopping
One of the latest technological trends aimed at redesigning the customer experience is voice shopping.
This tool provides the possibility for consumers to make online purchases using their own voice.
It is, therefore, a technological evolution that consists of returning to the most natural, most effective and direct form of communication.
Virtual and Augmented Reality
With augmented virtual reality, your ecommerce customers can preview the products, or experience the services in their own environment and at their own time, before choosing to make a purchase.
By getting this preview of the products, they are more likely to choose the right product the first time and so returns are reduced to a minimum.
Software for home management
A home management software allows you to track sales, from the time the customer makes the purchase to the delivery of the product.
The right software for your company allows the people, processes and associations necessary for products to reach the customers who purchased them, to be integrated throughout the process, thus increasing customer satisfaction.
Tools to increase your online sales
Estas digital tools they will help you to make it easier to integrate several programs so that your working time is much more productive and thus boosting your sales
Google Merchant Center
Google Merchant Center is the digital platform used by online stores to upload product data that is used to generate Google shopping ads.
Within the Merchant Center, it is also possible to provide information about your ecommerce, such as details about the type of shipping offered, if there is an offer and many other details.
Cross selling and Up selling
Cross Selling consists of proposing to the customer who has already made the purchase to purchase complementary products or services.
On the other hand, Up Selling is a sales technique that encourages the customer to purchase a quantity of product greater than the estimated quantity.
The objective of these techniques is to consolidate the relationship with the customer, build customer loyalty, increase their profitability, and, therefore, their purchase value, increasing the quantity and variety of services/products they buy from you.
Pop-up and discount coupons
The discount coupon popup is an easy way to create your email list and turn visitors to your online store into potential customers.
When visitors arrive at your website, the pop-up window appears. It asks them to register to get a discount coupon that they can use in your ecommerce.
They enter their email in the form and click the register button. This takes them to the thank you view of the popup window where they get the coupon code. And this then adds them to your email list.
You can then send them follow-up emails with promotions and offers to convert them into customers.
Data analysis tools
Estas digital tools they help you identify the highest and lowest performing products, monitor buyer behavior and determine what problems affect your ecommerce.
Among these web tools, we can mention:
Heat maps
Heat maps are one of the best qualitative tools for collecting relevant data from your customers, especially in terms of understanding their actual behavior on your website.
Heat maps help you see how visitors navigate your website, what catches their attention, and what distract them.
Big Data and Machine Learning
These data analysis tools are proof of the effect of technology on current businesses and allow you to enter a process of digital transformation in your e-commerce.
Big data contains a large number of data that are collected from all the information that is processed in your ecommerce. While machine learning consists of computational learning through the analysis of this data. This is in order to offer a better service to your customers and optimize their experience on the site.
Google Analytics
Google Analytics is Google's free analysis tool that allows the analysis and monitoring of user behavior within your website or mobile application.
With the proper analysis of this data, you can increase the number of visits or actions performed on your online store.
Picker, the technological platform to improve your home deliveries
Picker allows your business to have more coverage for product delivery, since it connects you to multiple home delivery platforms in one place so you can choose the one that's most convenient for you.
With Picker you save on operational management, since you don't have to worry about delivery logistics, only about preparing your orders.
You don't have to rely on a single company for your homes, on our platform you have the best options to decide, and thus expand the coverage of your shipments.
Conclusions
Los ecommerce for retail are moving rapidly towards trends and technology. Las digital tools they have a high usability, a success rate for optimizing your online store and researching new business ideas.
While every new trend and digital tool may not be relevant to every e-commerce company, it's still important to keep up to date with the latest and adopt innovations that are relevant to your business.
The best e-commerce tools can take your online store from the bottom up. Therefore, pay special attention to choosing the tools that best suit your needs.
