Whattic is an innovative platform designed to optimize the delivery order process in the gastronomy sector, allowing restaurants to manage their orders directly through WhatsApp. This tool has been developed with the objective of offering an efficient and cost-effective solution for establishments that want to improve their home delivery service and reduce dependence on traditional delivery platforms, which tend to charge high commissions. One of the main advantages of Whattic is its ability to easily integrate with existing point-of-sale (POS) systems in restaurants. This allows orders placed via WhatsApp to be automatically transmitted to the POS, eliminating the need for staff to enter orders manually. Not only does this automation reduce the risk of human error, but it also speeds up the process of receiving and preparing orders, improving the overall customer experience.

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In addition, by using WhatsApp as the main channel for receiving orders, Whattic take advantage of the popularity and familiarity of this application among consumers. Most customers are already used to communicating through WhatsApp, making it easier to adopt this solution without the need for users to learn how to use a new application or system. Not only does this strategy improve convenience for the customer, but it also increases order conversion rates, since communication is more direct and personal. Another highlight of Whattic is their approach to collecting customer data. By managing orders through WhatsApp, restaurants have access to valuable information about their customers, such as preferences, buying habits and order frequency. This information can be used to develop personalized marketing campaigns that promote customer loyalty and retention. For example, restaurants can send personalized promotions or discounts based on a customer's previous purchases, which can result in a significant increase in repeat orders.